Helping our clients to achieve market-led growth through:

Winning Marketing Strategy

Marketing  & Brand Plans Executed with Excellence​

Engaged, Capable People

Effective Marketing Processes

Why do we exist?

To help our clients achieve their ambitions, through robust marketing strategy, excellent execution and engaged, capable people. In a competitive, complex and rapidly changing environment, clarity and focus are more important than ever. Making the complex, simple and delivering tangible results is what makes us tick.
If any of these challenges sound familiar, we’d love to help
  • Need for a clear, robust strategy that drives marketing mix tactics
  • How to better focus finite resources for maximum business impact
  • Struggling to translate strategy into execution that delivers results
  • Too little (or too much) process is hampering the successful delivery of projects
  • Capability and experience gaps are limiting performance
  • Need an experienced pair of hands to successfully land a key strategic project

What we do

Strategy is ultimately about making choices, deciding where to play and defining how to win. We help clients to develop clearly articulated marketing strategy to deliver the business ambition.
We help clients to translate strategy into powerful and actionable plans, executed across the marketing mix, building mental and physical availability for brands, and driving preference.


We see capability building as an integral part of our approach to all projects. Equally we develop tailored capability programmes across the core marketing disciplines and use a diagnostic tool to help to define key focus areas.
Whether it’s brand planning, comms. and activation or innovation management, the right level of structure/rigour is a key enabler. We design and embed tailored, ‘right-sized’ processes to facilitate successful delivery.
We’ve helped clients across a range of projects from consultation on a Global media agency pitch process, project management of the portfolio integration of an acquired business and the management of a Global packaging design project, to the facilitation of ideation and concept development workshops and support with agency briefings.

About us

Alex Dharmawan founded AGD Marketing Consulting in 2014 and has spent 17 years in client-side Marketing Management, Innovation, Sales and Consultancy roles, both local and Global, working with Marketing teams in 20+ countries.
Alex Dharmawan Front
“Whether it be a growing SME, looking to professionalise through first class marketing thinking (without the permanent fixed overhead), or a Global blue chip looking for an experienced pair of hands to land a key strategic project, helping clients to grow and succeed is what drives me. I love to work as an integral part of the client team, treating each project with the passion and dedication as if it were the first.”
You will always work directly with me, not junior staff, and we tap into an eco-system of trusted experts across marketing disciplines, where the project demands it.

Thinking that’s inspired our approach

How we work

We’re an independent partner, straight forward and committed to delivering a tailored, actionable solution for your specific business challenge. 6 core values drive our approach:


We work hand in hand, combining your category expertise and our experience to drive better results


Complex problems call for beautifully clear, focused solutions


One size doesn’t fit all, we tailor the solution to your challenge. Never ‘off the shelf’


Our approach is driven by a deep understanding of the issues, analysis and method

Action Orientation

Strategies and plans only drive results when they’re both actionable and actioned


We love what we do, are committed to delivery and aim to be a pleasure to work with

Clients and brand experience

Get in touch

AGD Marketing Consulting operates from Barcelona (Spain) and Slough (UK). We’d love to hear about your business challenges and to have an exploratory chat about how we may be able to help: